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News and Events

Honda Windward's automotive expertise is a product of our sustained interest in industry trends and characteristics. We are privileged to share the latest news, promotions and events with you and hope the information will enhance your shopping experience. As you know, there are many new cars from which to choose, and we believe an informed customer is the best customer.

Oops Again...

Toyota is recalling 550,000 vehicles around the globe - including over 420,000 vehicles in the U.S. - in order to replace an engine component that could adversely affect steering. Specific vehicles being recalled include Toyota's Camry, Solara, Highlander, and Sienna from the 2004 and 2005 model years, among others. Toyota's reputation has now been hurt by a string of recalls in the two years since the fall of 2009.
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2012 Honda Civic...

2012 Honda Civic...Has Arrived!

Honda is releasing a new Civic for the 2012 model year to battle ambitious entries like the Hyundai Elantra and Ford Focus. In addition to conventional sedan and coupe models, the 2012 Civic will offer a sedan-only 41-mpg HF model, a hybrid sedan, a natural gas model, and Si coupe and sedans.

"For the ninth-generation Civic, we are emphasizing improved fuel economy across the board, from the hybrid sedan to the sporty Si model," said John Mendel, executive vice president of sales for American Honda Motor Co.,Inc.

2012 Honda Civic Si Coupe - rear three quarters viewCivic Si

The Si lives on in the 2012 model year, with a new six-speed manual transmission and a new engine. Replacing the 197-horsepower 2.0-liter four-cylinder engine producing 139 pound-feet of torque is a 2.4-liter unit with 200 horsepower and 170 pound-feet of torque. As with all 2012 Civics, the styling on the new model is very similar to the outgoing car, but there are changes. A more aggressive lower grille appears on the new Si, as well as more aggressive sculpting on the side panels. Fuel economy on the 2012 Civic Si is up from 21/29 mpg city/highway to 31 mpg on the highway for the 2012 car. City mileage on all models has yet to be announced.

2012 Honda Civic HF Sedan - teaserNew 41-MPG Civic HF Model

Honda is bringing back the HF trim on the Civic. For the 2012 model year, this means 41 mpg on the highway and, as with the volume Civic models, a five-speed automatic transmission and 140-horsepower 1.8-liter four-cylinder engine. Most Civic models will be equipped with what's called Honda ECO Assist technology, which gives drivers feedback that can help increase efficiency. The HF model will only be offered on the sedan.

2012 Honda Civic Hybrid Sedan - front three quarters view45-MPG Civic Hybrid

Big changes are headed to the Civic Hybrid for the 2012 model year. No, it still falls far short of the Toyota Prius' combined 50 mpg, but the 45-mpg combined score of the 2012 Civic Hybrid is far above the 2011 model's 41 mpg combined. The hybrid's nickel metal hydride battery is gone, replaced by a lithium-ion battery. The engine has increased in size, from 1.3 to 1.5 liters while combined electric and gas engine power remains at 110 horsepower. A CVT is the only transmission here. The Civic Hybrid is distinguished from other 2012 Civics by the turn signals integrated into the side mirrors and a horizontal piece of blue trim on the unique front grille. The natural gas Civic GX will continue to be offered, and Honda says it receives a 7-percent improvement in fuel economy.

2012 Honda Civic EX-L Sedan - front three quarters viewCivic Sedan and Coupe

The Civic retains its 140-horsepower 1.8-liter four-cylinder engine for 2012. With the five-speed automatic, non-HF models are expected to achieve 39 mpg on the highway, a 3-mpg increase from the 2011 model. Honda wouldn't confirm any information on the manual transmission model, but we wouldn't be surprised if the five-speed manual transmission is a carryover from the 2011 model year, with highway fuel economy bumping up to 38 mpg.


Source: Honda

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Honda's Getting Greener All of the Time

Honda's Getting Greener All of the Time

Honda said today that it has set a goal of reducing carbon emissions from the vehicles it makes around the world by 30% by the end of 2020.

That's a fairly lofty goal -- and the benefits could go not only to cleaner air but fatter pocketbooks. That's because CO2 reductions and better fuel economy go hand-in-hand. It's hard to accomplish one without the other.

Honda says its will try to reduce the carbon emissions that produce greenhouse gases not only in its vehicles, but in production. It has been one of the most aggressive automakers in trying to develop emissions-free hydrogen-powered vehicles, like that concept from 2008 shown above.

The Japanese automaker already has some credibility when it comes to CO2 reduction. In 2006, Honda set a goal to reduce global CO2 emissions from use of its motorcycles, automobiles and power products by 10% by the end of 2010 compared with year 2000 levels. And it says it made it.

But it's easy to see how much harder a 30% reduction may be than that initial 10%. The deeper the cuts, the harder the decisions.

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1990 Honda Accord Approaching 1 Million Miles

1990 Honda Accord Approaching
1 Million Miles
!



Think you put lots of miles on your car commuting to work during the week and having fun on weekends? Some people drive lots of miles for work, and some people have been doing it for more than a decade ? in their own cars. "Joe," of Norway, Maine is one such person, and he has been doing it in the same car.

Joe bought his 1990 Honda Accord in 1996 with just 74,000 miles on the clock ? average mileage for its age. While most people put between 12,000 and 15,000 mile a year on their cars Joe, working as a claims adjuster for nearly 15 years, puts about four times that on his car. Joe averages 62,500 miles a year and his Accord currently has more than 938,000 miles and climbing.

"Joe's journey is a testament to his Honda's reliability and how people have come to count on Honda for more than 50 years to get them to where they need to go," said Tom Peyton, Honda brand manager for American Honda Motor Co., Inc.

Whether this feat can be attributed to Honda's reputation for reliability or Joe's meticulous care of his Accord (knowledge he gained from his previous career as an auto technician) or a combination of both, Joe can back up his claim with the 661 pictures he has taken of his odometer. At 300,000 miles he decided to make detailed records of the Accord's journeys, filling at least 15 notebooks.

Joe says at times he feels like a "human ping- pong ball crossing the state" of Maine, which doesn't leave him much time for anything else. Sharon, Joe's wife of 33 years, declined to comment, but Joe alluded that there may be a "jealousy or rivalry between my car and my wife."

This summer Honda's Facebook page is following Joe and his Accord as the pair aim to reach an even 1 million miles, which they expect to achieve in September this year.


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Honda Vehicles Retain Value Best

Honda Vehicles Retain Value Best...Need More Be Said?

Honda vehicles retain their value better than any other brand, according to an analysis by Edmunds.com.

In addition, four Honda models -- the Civic compact, Accord sedan, CR-V crossover and Odyssey minivan -- were named best in their segments.

"A lot of consumers just see it as a value-oriented brand that has good resale (value) and a good history of reliability." said Danny Zhou, senior analyst for Edmunds.

This is the first of what will be an annual report for Edmunds' "Best Retained Value Awards," he said. The authors used past resale prices to estimate the prices 2011 models when they are resold in five years.

Honda retains 50.4 percent of its value, meaning that a $20,000 vehicle is projected to sell for $10,400 in 2016. Toyota was next with 49.7 percent, followed by Mazda with 48.6 percent. The reports lists only the three top luxury and non-luxury brands, for a total of six.

Lexus was the top luxury brand, holding 48.1 percent of its value, followed by Acura, 47.2 percent, and Infiniti, 45 percent.

Notably, all of the top brands are based in Japan, though they have a manufacturing presence in North America. Honda employs 13,500 workers in Ohio, including at assembly plants in Marysville and East Liberty.

Zhou said U.S.-owned brands have hurt their resale value with heavy discounting and other issues. However, the domestics were at the top of a few categories, such as the Ford Mustang (best coupe between $25,000 and $35,000) and the Jeep Wrangler (best sport-utility vehicle between $25,000 and $35,000). A total of 25 categories are listed.

Kelley Blue Book issued its own report on resale value last November, naming Subaru the top non-luxury brand and BMW the best luxury brand. Several Honda models were best in their segments.

Edmunds and Kelley Blue Book used different methods, though Zhou said he isn't familiar enough with the latter report to comment on the reasons for the differences.

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2011 Odyssey Star Safety

2011 Odyssey Gets 5 Star Safety Rating--Topping the Sienna

The Honda Odyssey minivan became Honda's second five-star product, after the Accord sedan. That outranks the four-star Toyota Sienna; competitors from Chrysler, Kia, and Nissan have not yet been tested.

The National Highway Traffic Safety Administration's safety ratings are based on the performance in a frontal crash test, two side tests, and a rollover-resistence evaluation.

A series of other popular cars and SUVs with newly released results the National Highway Traffic Safety Administration's crash tests earned four out of five stars, including the Kia Forte and Volkswagen Jetta compact sedans, the Ford Fusion midsize sedan, and the Subaru Forester and Toyota Highlander and Venza SUVs. 

The Dodge Caliber, a compact hatchback, earned a rating of three out of five stars. The Nissan Versa economy car -- tested last fall -- remains the only vehicle to fall below that rating with a two-star score, though relatively few models have so far been evaluated.

The NHTSA overall rating cannot be compared against classes because the frontal test easier on lighter cars, because it simulates striking a car of the same weight. Rollover and side-impact ratings are comparable among vehicles of all weight. Ratings of 2011-model cars are incompatible with crash test scores from 2010-model and older vehicles, which were subjected to different crash tests and scored differently; it was easier to achieve a five-star score under the old procedures.


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2011 Odyssey Tops in Fuel Economy

2012 Odyssey Tops in Fuel Economy

The redesigned-for-2012 Honda Odyssey is longer and wider than other major minivans, but it's still tops in fuel economy.

With sleeker styling and lighter weight than its predecessor, the roomy, V-6-powered 2012 Odyssey with six-speed automatic transmission is rated at 19 miles per gallon in city driving and 28 mpg on the highway by the federal government.

For 2012, Variable Cylinder Management, which can automatically deactivate engine cylinders when they're not needed, such as when the van is coasting, is standard on all Odysseys. It previously was reserved for the top Odyssey models.

Best of all, perhaps, for everyone riding long distances in this van, the Odyssey has voice recognition commands for navigation and song selection as well as a 16.2-inch, ultrawide, split-screen-capable display that folds down from the ceiling aft of the front seats for good viewing by second- and third-row passengers.

The system has HDMI technology, too, and because of its wide, rectangular shape, this screen does not block a driver's view out the back of the vehicle. This rear entertainment system is on certain Odyssey models.

But all Odysseys still have the one-hand, fold-and-flip down, split rear seats that fit smoothly into a recessed cavity to make way for a flat cargo load floor.

All Odysseys come with a 248-horsepower V-6 and automatic transmission.

Interior space is generous and pleasant, and this includes a noteworthy 42.4 inches in the third row seats. Indeed, thanks to the lengthened body, passengers in all three rows have at least 40 inches of legroom.

Middle seats - three separate sections in the test van - could move forward on their tracks by a decent 1.6 inches, so passengers can arrange seats so everyone shares good legroom.

And the new, extra-wide sliding door openings were a dream as elderly, less mobile passengers entered and exited without fuss. Everyone liked that the passenger floor is flat, too.

Passengers also commented about the nicely padded the leather-trimmed seats. They don't feel like thick, hard, foam but have some give in them as people sit down.

Plus, the Odyssey has the most anchor and tether points for installation of child safety seats of any normal production vehicle - five. So families with quintuplets will have no problem.

The wide front center console is well thought out. The covered storage area is large enough for most purses, and the top of the cover has a high enough lip to keep cell phones and other loose articles from tumbling out during turns. The console can even be removed entirely, if a driver needs to move from the front to the back seats without going outside.

The navigation screen in the dashboard is large, and letters and numbers are good-sized and easy to read.

The Odyssey is a tad bit lower to the ground now, so the step up is a bit easier to make. But everyone continues to sit up well above the road, and the driver and front passenger, in particular, can see above cars and down the road. And the ride is quite smooth. I felt only big road bumps a bit harshly.

To make the new Odyssey more aerodynamic, the windshield is more steeply raked than before, and the roof rack is gone.

So wind noise is reduced. Passengers still hear a good amount of road noise from the tires, though, and sounds from a loud diesel semi-hauler came through readily into the test Odyssey.

Driving the test van, I had ample power from the 3.5-liter, single overhead cam V-6 - no matter if I was merging into city traffic or passing on a highway.

Torque peaks at 250 foot-pounds at 4,800 rpm, and since the new Odyssey is about 75 pounds lighter than its predecessor, the vehicle moves right along.

Shifts from the six-speed transmission were smooth, and while I could hear the engine as it accelerated, the sounds were pleasant, not strained, even when the van carried six people.

Note that the six-speed is in Touring and Touring Elite trim level Odysseys. All others have a five-speed automatic, but even with that, the government mileage rating is class-leading among V-6 vans: 18/27 mpg.

The bright green letters "ECO" illuminate every time the engine cylinders are deactivated to conserve fuel. Honest, that's the only way a driver knows the van is saving fuel by using fewer engine cylinders.

All Odysseys come with the usual standard safety features including curtain air bags, antilock brakes and stability and traction control.


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Honda Accord and Fit '10Best Cars' Awards...

Honda Accord and Fit Receive Car and Driver Magazine's '10Best Cars' Awards...

TORRANCE, Calif.,  -- Car and Driver magazine has named the 2011 Honda Accord  and the 2011 Honda Fit  as two winners   of its prestigious and highly competitive, annual "10Best Cars" award. Now in its eighth generation, the Accord  has achieved "10Best" status 25 times in the 29 years that Car and Driver editors have been conducting the competition, more than any other vehicle in the award's history. The Honda Fit  has been honored with 10Best status in each of the five years that it has been on sale in the United States.

"The Car and Driver '10Best' awards are among the most coveted awards in the industry," said John Mendel, executive vice president of American Honda Motor Co., Inc. "These awards recognize the company's ongoing emphasis on performance, quality and safety, and Honda is honored to have its vehicles regarded so highly over the years. 

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Honda FIT EV

Electric Version of the Honda FIT...How Cool...


Honda plans to begin selling an all-electric plug-in version of its Fit compact car in the United States and Japan in 2012.

The Fit EV will have a driving range of about 100 miles and a top speed of 90 miles per hour. It will have three driving modes -- Sport, Normal and Econ -- similar to those used in Honda's CR-Z hybrid.

Honda said this car "hints strongly at the direction and styling" of a future Fit electric car. Apparently, it will look a lot like a regular gas-powered Honda Fit, assuming the giant lettering on the side won't be a standard part of the package.

Honda also unveiled technology for a future plug-in hybrid car. Cars using the plug-in hybrid engineering would have a 10 to 15 mile all-electric driving range.

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Honda And True Innovation

Honda And Hydrogen Vehicles--The Greenest Way to Go

Los Angeles ? There seems to be little question that the electric car is going to replace the conventional gasoline-powered ride, at least if society is to move away from fossil-based fuels. The hitch is the power source needed to charge the main battery, regardless of whether one looks at a plug-in hybrid, range-extended electric vehicle or full electric vehicle.

The reason is simple: The current crop of gasoline-powered passenger cars on the road in the United States accounts for 12% of the total greenhouse gas emissions (GHGs); coal-fired electricity generation plants pump almost three times the amount of GHG into the air (30%). This means that while the electric car represents a ?zero local emissions? solution, its effect on air quality amounts to nothing if the electricity it consumes comes from a dirty source.

Honda has the solution ? a car that is emissions-free and a source of power that is likewise. The car is the FCX Clarity; the power source is Honda?s Solar Hydrogen Station. The latter is a solar-powered electrolyzer that converts water into oxygen (which is released into the atmosphere) and hydrogen, and is designed for home use. The beauty is that the station creates its hydrogen at the 5,000 psi needed to fill the FCX?s 4.1-kilogram tank in less than five minutes. The combination produces a ride that is truly emissions-free ? from well to wheel.

At the heart of the FCX Clarity is a fuel cell that uses the hydrogen in the tank to create the electricity the electric motor consumes. As in life it is the little things that make the biggest difference. In this case, it is Honda?s V Flow (for vertical flow) fuel cell. The breakthrough it represents seems so simple in hindsight. Because the stack stands vertically between the FCX?s front seats, it does not consume valuable space. Second, it eliminates a major drawback. When the fuel cell combines hydrogen and oxygen (to produce the electricity) its only by-product is water. The problem is that the water must be drained completely every time the fuel cell is shut down. In winter, any water left within the fuel cell freezes, which renders it useless. The V Flow relies on gravity (as all other stacks are horizontally oriented they cannot take advantage of this simple effect) and a small fan to rid the cell of the water, which allows it to be started at -30C. This means it?s capable of working just about anywhere in the world, including northern Canada.

The 100-kW V Flow stack works with in conjunction with a 288-volt lithium-ion battery. The need for the battery is two-fold. First, the waste kinetic energy captured during the regenerative braking phase is stored in the battery. Think of this as a free power source. Second, the battery acts as the buffer between the electric motor?s demand for more power (when the driver accelerates) and the time the fuel cell needs to satisfy the increased demand. In practice, the two deliver a completely seamless flow of electrons ? the hydrogen and the regenerative power stored in the battery deliver a real-world driving range of 390 kilometres.

The electric motor, which sits under the hood along with the power electronics, delivers 134 horsepower and 189 pound-feet of torque between one and 3,056 rpm. On the test route ? an admittedly short run ? the motor?s low-end torque chirped the tires on a fast pull-away and delivered a sustained pull through the mid-range. It proved to be very rewarding and more than up to handling the bustle of Los Angeles traffic. In fact, the Clarity bridges the 80-to-120-kilometres-an-hour gap in 9.3 seconds, has a top speed of 160 km/h and returns a gasoline-equivalent fuel economy of just 3.8 litres per 100 km.

My drive also proved that the lone complaint I had had with the original FCX concept driven two years ago has been addressed ? the brake pedal now has a normal feel. Typically, the downside of any vehicle that uses regenerative braking is that the pedal feels wooden underfoot. The Clarity?s brake pedal feels like that in a regular car, with much less of the on/off sensation I remember from my first drive.

As for the rest of the Clarity, there is plenty of room up front, limo-like rear-seat legroom and 13.1 cubic feet of cargo space. With the exception of the near silence (there is some electric motor whirring under hard acceleration and regenerative braking as well as some fan noise when the fuel cell is cold), the driving experience proved to be remarkably normal. In the end, this may prove to be as big an asset as the FCX?s true zero-emissions status ? it is real-world ready.

Currently, the FCX Clarity, the first fuel cell-powered car to be built on a dedicated production line, is in its introductory phase. Today, there are 25 of the cars whirring around the L.A. area, with another to be delivered in the next couple of weeks. At this juncture, the car?s component cost and the lack of a viable refuelling infrastructure is slowing the progress to market. With any luck, the FCX Clarity will join Honda?s lineup by 2020 ? sooner if there?s any justice.


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Honda pulls in resale value honors

Honda Pulls in Resale Value Honors

A trio of Honda Motor Co. Ltd. models have clinched honors from Kelley Blue Book in the researcher's annual analysis of the cars and light trucks that give consumers the biggest bang for their resale buck.

The Japanese automaker got nods in three categories:

The Honda Fit  was named the strongest resale value in the subcompact category.

Honda's Marysville-made Accord  took honors as the top resale pick in the midsize category.

The East Liberty-assembled CR-V  sport-utility vehicle won resale awards for the compact utility category and was named one of the top 10 resale models overall.


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2011 Accord Top Safety Pick


2012 Accord Among The Safest Automobiles on the Road

The 2012 Honda Accord passed a big test with an A+!  The National Highway Traffic Safety Administration (NHTSA) administered it's more stringent crash test on the redesigned sedan from Honda.  The five star rating is one of only six given out since the testing parameters changed.  The Accord is the first of the six to score five stars in frontal, side and rollover crash rating.

The 2012 model year is the first to tackle the government's New Car Assessment Program (NCAP).  Each vehicle is tested and given a rating between one and five stars in frontal crash, side crash and rollover-resistance.  The scores are combined for the Overall Vehicle Score.  The 2012 Honda Accord comes with some great standard safety features including; Vehicle Stability Assist with traction control, anti-lock brakes, side curtain airbages and dual-stage multiple-threshold front airbags.

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Things You Should Do For Your Car

Purchasing an automobile is one of the biggest investments you'll ever make. It doesn't matter if you buy new or used - you'll end up with a hefty sum of money (the initial purchase price, the cost of insurance, fuel and maintenance) wrapped up in that shiny hunk of metal in the driveway by the time you decide to sell it or trade it in for a newer hunk of metal. Consequently, it makes sense to protect that investment from environmental damage and the typical wear and tear that comes with age. Here are five easy things you can do to maintain the value of your 4-wheeled friend and keep the cash you put into it from going down the drain.

 

Keep Up With Maintenance

The absolute easiest way to maintain the value of your car is to get it serviced frequently, and stick to the schedule maintenance timetable like glue. Although that includes things such as changing your oil, it also means not forgetting larger items like timing belts or water pumps. And make sure to keep all of your maintenance records; they show potential buyers that the car was cared for, not simply used.

Keep It Clean

A clean car is good for more than just looking sharp. Regularly washing your vehicle can keep moisture-trapping dirt deposits off the paint and out of nooks and crannies. It will also make any damage easier to spot - things like door dings and scratches that can develop into rust spots if left untended. This doesn't apply just to the exterior, either. Regular detailing can keep your interior looking and smelling its best while cutting down on wear.

Paintless Dent Repair

A single dent can make a huge difference in how a potential buyer looks at your car. The good news is that repairing everything from small door dings to larger dents has never been easier. We have a great way to go with paintless dent repair here at Honda Windward - fixing the trouble spot without having to go through the mess or expense of respraying a body panel. You can usually have the repair done for a nominal fee, and it can make a huge difference in how much you can ask for your car when selling it.

Car Cover

Whether your car is a $16,000 economy commuter or a $70,000 luxury sedan, a quality cover can go a long way toward reducing damage from the sun and weather. It can also keep it free of droppings from birds and other creatures. All these things can ruin your vehicle's finish and, in some cases, actually eat through the metal underneath. An inexpensive, breathable cover can cut down on that damage in a big way. It will also save the interior materials from harmful ultraviolet rays that cause colors to fade and leather and plastic to crack.

All Season Floor Mats

Factory floor mats take quite a bit of abuse over the life of your car. Every time you get in or out, the material suffers scratches that will eventually lead to tears or cracks. Having the all season floor mats will not only keep your vehicle in better condition but it will also make it much easier to vacuum.  Store the factory mats in a clean, dry place while you own the car, and simply reinstall them when it's time to sell - the clean mats will help the interior look as good as new.
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Honolulu Magazine Ranks Honda Windward #1

Honolulu Magazine Ranks Honda Windward #1

Apparently, Honda Windward made a believer out of you. So what makes this dealership stand out from the rest? Let's start with the customer-pampering amenities: free, freshly ground coffee; a kids' play area; a Petspaw, in case your pooch needs a bath; express oil change; free service shuttle for customers; and free car wash with services. Then there's the employee loyalty: of the 115-person staff, three have worked there for 20 to 25 years and 15 have been employees for 10 to 20 years. Plus, you can buy, service, detail and repair your car all without leaving the premises. And the dealership gets bonus points for investing nearly $3 million in green technologies. "Our whole dealership is now solar-powered," says general manager Michael Stoebner.
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BBB Raiting

Check Out The BBB Rating When Deciding Where To Buy A Car

BBB for Honda in Hawaii

Honda Windward's BBB Rating

It is not easy to get the best ratings from the BBB. One more great reason to come and check out Honda Windward.
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Nuf Said!

Nuf Said About Texting! 


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Vehicle Stability Assist--Honda Keeping You Safe


Honda Offers Great Safety Features
The number of new cars considered the safest by the U.S. insurance industry went up in the last year with Honda as one of the top auto makers
Honda Motor Co. had the many of the vehicles on the Insurance Institute for Highway Safety's annual list of the safest cars for the 2008 model year.

The institute requires new cars and trucks have electronic stability control, or ESC (VSA vehicle stability assist on Honda), to qualify for the award. Many auto companies are putting the anti-rollover technology into their fleets ahead of a U.S. government requirement for the systems by the 2012 model year.

``Vehicles should be designed to provide good occupant protection when crashes occur but now with ESC we have the possibility of preventing many crashes altogether,'' said Adrian Lund, the institute's president.

Lund cited studies that have estimated as many as 10,000 fatal crashes could be avoided annually if all vehicles had the technology.
Honda and its Acura unit had seven vehicles on the list: the Honda Accord, Odyssey, Pilot, CR-V and Element and the Acura MDX and RDX SUVs. Honda has had stability control on all SUVs, pickups and minivans since the 2007 model year and the technology is now standard on the Accord.

Electronic stability control senses when a driver may lose control of the vehicle and automatically applies brakes to individual wheels to help keep it stable and avoid a rollover. The technology helps motorists avoid skidding across icy or slick roads or keep control of their car when swerving to avoid an unexpected object in the road.

The institute said the awards help consumers compare vehicles without having to review results from multiple tests.

Why drive anything else but a Honda from Honda Windward?

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Electric FIT...

While the Honda EV (shown on the right) looks like a dressed up Honda Fit, there is no indication as to whether or not this zero emission electric vehicle will sport the Fit name when it reaches the US market or if it will have its own unique name. We do know that the Honda EV Concept (or whatever the production version is called) will be powered by a lithium ion battery system and a coaxial electric motor derived from the one used in the Honda FCX Clarity fuel cell vehicle.

The drivetrain of the Honda EV Concept will allow the driver to select three different driving modes ? Economy, Normal and Sport ? to provide the ideal balance of power and efficiency for every driving condition. A similar version of this system was introduced in the US on the CR-Z Hybrid to offer optimized performance for the driving conditions. When Economy mode is selected, the Honda EV Concept will have a range of roughly 100 miles while acceleration and top speed is hindered. When the driver selects Normal mode, the Honda EV will offer better performance while offering roughly 17% less range (that would mean that it could go about 83 miles on a charge) and when shifted into Sport mode, the EV Concept will reach a top speed of 90 miles per hour but the range is chopped down to roughly 75 miles.

The Honda EV also features an assist program that coaches the driver to maximize efficiency based on the selected driving mode, including letting the driver know when to turn off certain accessories to increase the battery range. Once the battery has been run down, the Honda EV Concept will fully recharge in "less than 12 hours" with a standard 120V line and hooking up to the 240V charging station will cut charge time to under 6 hours.

Unfortunately, in addition to not giving any idea as to what the Honda EV Concept will be called once it reaches production, Honda hasn't offered any idea as to when those production models will reach showrooms around the world. Based on what other EV-makers have done, the Honda EV (or Honda Fit EV, as it could be called) will first hit certain American markets followed by a full scale roll out later in 2012.

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Honda Going Into the Wild Blue...



Honda Motor Co. expects to grab at least a quarter of the world market for small business jets soon after delivering its first aircraft next year, achieving the company's long-standing goal of taking to the skies, an executive said.

Honda, Japan's No.3 car maker and the world's biggest manufacturer of motorcycles and engines, is in the final stages of getting its $4.5 million HondaJet certified. It aims to ramp up the pace of production to 80 a year in the first half of 2013.

Honda received more than 100 orders for the seven-seater jet in three days when it began taking orders in 2006, promising a quieter engine, 20 percent better fuel economy over competing models and operational costs of two-thirds or less.

It has not disclosed an updated number of orders, but Michimasa Fujino, a Honda executive and CEO of its North Carolina-based subsidiary, Honda Aircraft Company, said it held a backlog of about three years from orders taken through its nine dealerships in North America and Europe.

"I'm very optimistic about our prospects," Fujino, who initiated Honda's foray into aviation research in 1986, told a small group of reporters at the automaker's Tokyo headquarters on Monday.

"We're doing with HondaJet what the Civic did to American cars from the 1960s. Our competitors are still producing with technology from the 1990s," he said, referring to Textron Inc.'sCessna and Brazil's Embraer SA, which now dominate the 200-a-year small business jet market.

The Civic, known for its reliability, durability and mileage, has consistently been among the United States' best-selling cars since its launch in 1973, forcing industry giants such as General Motors Co (GM.N) to follow suit with cars to meet the country's tighter emissions regulations.

Honda's ambition of making jets traces back to its iconic founder, Soichiro Honda. The HondaJet will make Honda the only car maker in the world to build its own aircraft.

Its engine is made by a joint venture between Honda and General Electric Co.

Honda Aircraft is aiming to turn a profit by 2018, Fujino said.

BRAZIL, CHINA CLAMOURING FOR JETS

The business jet industry is expecting a rebound in sales this year after the global economic crisis hammered sales over the past three years.

While the small business jet market has traditionally been limited to North America and Europe so far, Fujino said he was fielding about a call a week from China, both from prospective buyers and eager dealers, while interest was also greater than he anticipated in Brazil, India and the Middle East.

"Right now we want to focus on delivering on the orders that we have, but I'd like to enter Brazil and China earlier than we'd initially planned," he said, declining to specify a timeframe. New demand from emerging markets could expand the global small-jet market to about 300 a year, he said.

Fujino said he was also seeing more interest in the smallest end of the market as medium-sized jet users look to downsize to get more for their fuel, much like the trend in the car industry.

"Most of our customers are owners of small- and medium-sized businesses, and many are looking to get the most out of the jets that they need," he said.

With operational costs of about $1,000-$1,200 an hour, HondaJet could make traveling in a group of five or six cheaper and more efficient than flying commercially between small cities, he said. Competitors offer at best $1,800 by comparison, he added.

Honda Aircraft will add 300-350 factory staff to bring its total workforce to around 1,000 in the first half of 2013, Fujino said.

 
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